Styling Guide

Dressing yourself in the morning is hard enough when you don’t have to stand in front of a camera and be your best self. Choosing what to wear for a photoshoot can trigger even the most confident, farshun-ey fashionista to pull their entire wardrobe out onto the floor in search of the perfect outfit.

So if your nerves start to fizz when you think about what to wear, don’t worry. This is SO normal! Before you lose sleep to late nights spent online shopping--putting articles of clothing in your cart only to take them out again--let’s talk about what works and what doesn’t.

#1. BE COMFY

Number one thing I want you to remember?

Being comfortable is EVERYTHING. You should look and feel like yourself, first and foremost.


It’s not uncommon for people to want to shop for new, sparkly, fabulous clothes to wear to a photoshoot. And that’s totally fine - if that’s your jam. But let’s talk about comfort a little more. Do you think you’d be more comfortable in your favorite t-shirt and jeans or a new clingy little black dress? The best route is usually to go with something that’s tried and true. Something you know moves with you and hugs you in all the right places. Don’t get me wrong - it 100% does not have to be jeans and a t-shirt. You can glam it up a bit more if that’s what you fancy. But if authenticity is what you’re after, you’re going to have to show up as yourself.

#2. MATCH THE SEASON & LOCATION

If you’re wearing a fancy ball gown in your living room, the viewer might assume you’re going to prom. Don a little sundress number in a snowy field, and the viewer might suffer from a crippling amount of pity for you. You and I will be collaborating on telling your story together, so let’s get this right.



Plan your outfits around what you know about the conditions at the location we’ll be shooting at. You’ll want to be warm enough (or cool enough!), have pain-free feet, and look relatively native to your environment. The idea is to authentically capture you wherever you are. Think through your clothing choices logically based on location, vibe, and comfort level.

#3. LEAD WITH PERSONALITY

I’m up for it all. If you’re in a heavy metal band and want to smash some things and scream at the sky, throw on your best concert attire and count me in. If you’re a drama kid at heart and live for the spotlight, I’ll help you turn your front porch into a stage and feed you the lines you’ve forgotten. If you’re a jeans and a t-shirt kinda person, let’s work with that. I want your shoot to be different from everyone else’s. I want it to be you.

#4. COLOR SCHEMES

Aim for neutrals, earthy tones, and pastels. These colors compliment the outdoor environment almost anywhere you go and look amazing as a printed, framed photograph. Don’t get me wrong, I’m not advocating for a beige world of quiet and inoffensive colors. By neutrals, I just mean softer tones. Primary colors are incredibly striking, but can sometimes have the effect of detracting from the main subject (which is you). So for example, instead of electric blue, go for something closer to sky blue. Instead of bright orange, opt for ochre or apricot.


A rule of thumb here is to choose to either complement your natural environment or contrast it. A mustard dress in a deep green forest will look epic, whereas a bright pink, patterned dress doesn’t really fit in with your surroundings. It totally depends on what you’re looking for! For families, it’s best to keep your color scheme limited to four colors. You can choose one person to wear a feature color and have everyone else’s outfits complement that one.

#5. COMPLIMENTING vs MATCHING

Complement each other, don’t match each other.

You don’t want to create the illusion of being your partner’s siamese twin. When multiple people wear the same colour, sometimes their matching outfits blend together so much that you can’t really see any of them properly. The viewer can’t tell where one person begins and another one ends. They turn into

one uniform blob.


In order for the aesthetics of your photograph to really sing, you want to find complementary outfits that showcase a variety of colors, textures, accessories, patterns, and tones. Complement the other people in the photograph as well as your surroundings. The idea is to have everything look good together without everything looking the same.

#6. AVOID LOGOS AND BUSY PRINTS

Avoid large bold patterns as they often dominate the photograph and detract attention from your beautiful face. Much like crazy patterns, clothing with writing or big logos on it tends to be a bit distracting. However, if the logo or phrase is tasteful (read: not tacky), in theme with the shoot, and fits your personality; I’m all for it!


Usually, subtle smaller patterns work best. Flannels or a light floral print are great when they complement the location. But less is definitely more with this one, try to limit yourself to one pattern at a time. Matching patterns is a tricky task, and it’s super difficult to do well.



If you’re not quite sure what category your patterned clothes fall into, shoot me an email or send me a text and I’ll be happy to help you navigate your outfit choices!

#7. ACCESSORIZE TASTEFULLY

Hats, sunglasses, socks, and jackets are a great way to jazz up your accessory game. Throw some fun extras into your bag, but avoid large distracting pieces. If you couldn’t tell by now, I’m interested in shooting you (not your clothes or your bling).

#8. PROPS

Props don’t have to scream ‘PROP!” Go for the subtle things that accentuate your personality and help to tell a story about your life. Think pets, an instrument, surfboards, an umbrella, bike, or even a beer. Avoid the cheese as much as possible.

#9. HAIR & MAKEUP

So this is totally your call! But, if I may... I would suggest cultivating a bit of the French je ne sais quoi that balances elegance and ease so well. I want you to look like you. So do whatever you need to do to feel confident and beautiful.

Hands tell such a story about who you are and where you’ve been and play a crucial role in portrait photography. Sometimes photographs magnify bright nail polish, chipped manicures, and dirty fingernails. And once you see it, you can’t un-see it--your eye just keeps on zooming in on that one bit of the photograph. It’s really distracting. Treat yourself to a little subtle manicure or make sure your nails are neat and tidy before the shoot.



As for hair... Oh boy. I’m a sucker for the way a wild mane blows in the breeze. Up-dos are alright, and I totally get it--it’s so easy to throw your hair up! But when it comes to saving a moment and putting it in your pocket, hair down is the way to go. With your hair down, you get movement, you get interest, you get some perfect slices of imperfection in the best possible way.

#10. EXAMPLES

Some real life examples to make it more visual for you!